Top 5 Fashion Games on Android in the US: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 fashion games on Android in the United States showcased varying performance trends across downloads, revenue, and active users. Here's a breakdown of their performance based on Sensor Tower data.

Makeover Studio: Makeup Games from Stella Joy Studio saw a significant increase in weekly downloads, starting from 7.9K in late September and peaking at approximately 146K by the end of November. This growth was mirrored in its weekly active users, which rose from 7K to nearly 187K by the end of December. Revenue trends also showed a positive trajectory, climbing from $114 in mid-November to around $1.9K by the end of December.

Fade Master 3D: Barber Shop by Alictus experienced a notable spike in weekly downloads early in the quarter, reaching about 85K in mid-October before gradually declining to around 14K by the end of December. Active users followed a similar pattern, peaking at 207K in early November and decreasing to approximately 162K by the end of the year.

Makeup Kit - Color Mixing from CrazyLabs LTD showed a steady decline in downloads from late September's 60K to about 20K in early December, before a slight recovery to 50K by the end of the quarter. Active users also saw a decline from 163K in late September to 78K in mid-December, with a rebound to 140K by the year's end.

Fashion Battle - Dress up game by Apps Mobile Games maintained a steady download rate around 26K to 27K for most of the quarter, with a significant increase to 68K in the final week of December. Active users followed a similar trend, fluctuating around 79K before rising to 156K by the end of the quarter. Revenue remained relatively stable, averaging around $600 weekly.

Finally, Project Makeover from Magic Tavern, Inc. consistently generated substantial weekly revenue, ranging from approximately $390K to $545K. Weekly downloads remained stable, averaging around 25K to 35K, with a notable peak at 47K in the last week of December. Active users averaged around 200K, with a slight increase to 218K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.